Project information
- Category: Filmmaking & Production
- My Role: Producer and C.E.O.
- Clients: Watch-IT & CoreTV
- Period: 2019 - 2020
From Concept to Screen: A New Production Model
The Challenge
The rise of digital OTT platforms demanded a new kind of content: high-quality, engaging series (dramas, comedies, documentaries) that could be produced efficiently and economically. The challenge was to build and manage a production pipeline that could deliver this content at scale.
My Solution
As Producer and CEO, I developed and oversaw a new, economical approach to media production. I managed the entire creative and financial lifecycle for a diverse slate of original programming, from initial concept and scripting to casting, production, post-production, and final delivery to streaming platforms.
The Result: Key Productions
Successfully produced and delivered a portfolio of 6 original series for major digital platforms.
-
Hishamt fil beat al abyad (حشمت في البيت الابيض)
A 13-episode comedic drama about the first Egyptian-American president of the United States.
Trailer link -
Bida Daha AKA Golden Egg (بيضه ذهب)
A 13-episode comedic drama depicting a man who lays a golden egg every day and the life that ensues.
Trailer link -
Asl El Masaala AKA The root of the matter (أصل المسألة)
A historical documentary series with Ibraheem Essa, covering El Khelafa (S1) and the Muslim Brotherhood (S2).
Season 1 Trailer | Season 2 Trailer -
Zell Ragoul AKA Men Shadow (ضل راجل)
A 15-episode series examining the relationship between men and women from a "Masculism" perspective.
Trailer link -
Ethneen fee mohema karweya (أثنين في مهمه كرويه)
A 13-episode sports program tackling 13 major issues in Egyptian football and proposing solutions.
Trailer link -
Al Hokna AKA syringe (الحقنه)
A 13-episode comedy series discussing daily events from a comedic and factual medical perspective.
Trailer link